Email campaigns are another cruc

Email campaigns are another crucial aspect of reaching alumni. For science majors, give information about current research students and faculty are working on. Instead of producing four print editions a year as usual, for fiscal years 2021 and 2022 her office was allocated only enough funds to publish two print issues and one digital-only. Keeping track of these measures can ensure you are effective in reaching out to your institutions graduates. If you have a persona mapping of music students, you may want the campus news section to have information about music competitions or performances. Starbucks brand manager is motivated by her native roots. They want to see more benefits for alumni and more ways to engage in the information. How you define engagement will direct and drive your content creation and marketing. Touch device users, explore by touch or with swipe gestures. "@type": "Question", I think higher ed will be the last place to do away with print magazines, said Jennings. You could have an issue of the magazine aimed at the class of 2000 based on the information the survey respondents from that class gave in the graduate survey. Our top clients have been with us for an average of 7.5 years. For older graduates, mailed magazines offer a way to connect at home or work. Budget cuts prompted some institutions to reduce the number of print issues they produce each year; others, like Middlebury, temporarily stopped publishing hard copies altogether. He started posting feature stories on the website as soon as they were finished rather than timing them to coincide with the print schedule. Dont overwhelm the reader with walls of text. Drone proponent Kenji Sugahara 95 seeks friendlier skies. Like many facets of academe, alumni magazines have been forced to retrench in the era of COVID-19. We really as a staff stretched our expertise and found different ways to make the publication visually engaging and to tell stories in different ways, said Tedford. If more alumni in recent years come from out of state, you likely dont want to focus your magazine content exclusively on events local to the school. While you can have donation and survey requests, do not make them the focus of your content. One of the things were seeing schools trying to do now is get much smarter about integrating communications, she said. whelan david health iowa college university turns mha earned forbes writer former student magazine And he introduced Dispatches, a collection of colorful weeklywhich dragged out to monthlyvignettes from Middlebury faculty, students and alumni around the world. The first decision in choosing a publication for your alumni is the media. We have an affinity group and a broad audience that other magazine publishers would kill for. You can have newsletters for the school of engineering, for instance, that have news about that field and alumni in it. teacher awards teachers alumni colostate edu award And its not necessarily alumni of a certain age; younger alumni can be just as passionate about the print edition as older alums. Entrepreneur raises venture capital for her coaching platform with a slick pitch deck. She holds a B.A. Having around one-third of graduates telling others about the school or making a donation is a success, but you may want to increase the engagement of your alumni readers.

Though your goal may be to solicit donations, this topicranks at the bottom of the list of newsletter contentalumni have the most interest in. To create a strong alumni network, you must grow the relationship you have with each alumnus depending on their professional and personal place in life. Michelle Tedford, executive editorial director of the University of Dayton alumni magazine, credits the pandemic budget for pushing her staff to maximize its digital storytelling skills. "@type": "Answer", These measurements tell you how many individuals read your content, how long they spent looking at it, whether they clicked on interactive portions of the site and if they left the page immediately after opening it. In addition to rolling out new stories every week, Cornellians allows alumni to submit their own updates about, say, a new job or the birth of a childindependent of the ever-popular class notes, which are collected and written monthly by a correspondent for each class. Break up stories by only focusing on important information someone can read quickly. For your magazine or newsletter, keep track of key metrics such as the number of visitors and unique visitors, downloads, shares, time engaged, interactions and bounce rates. Advertising | For themed sports issue of Mar/Apr 2005, 2005 CASE Circle of Excellence Awards, (circ. When creating your newsletter or magazine content, you need to focus on the information alumni want the most. With Nxtbook Media,you have two platform options, each with its own advantages. While Keiger acknowledges its important for alumni magazines to have an online presencenot least because it creates a searchable archive for the institutionhe believes theres no substitution for print. The most recent online-only issue, summer 2021, added extra contentincluding an expanded version of the magazines regular Now Read, See, Hear This feature, which showcases the accomplishments of alumni authors, filmmakers, musicians and the likeand embedded videos, animation and other multimedia effects.

So they wait because they want their words in the magazine, and they want their picture in the magazine, she said. The university magazine, landing in your mailbox is the university saying, It may have been 40 years since you were a student here, but youre still one of us.. Like alumni discounts, training sessions and similar education opportunities can help alumni to feel valued and like they are getting quality benefits in return for graduating from the school or for donating. Only offering a simple replication of a print magazine may not attract younger users who want interaction and access via mobile devices on social media and through other methods." Its a small group of alumni that are interested in a paid print subscription, but its an important group to us, said Vaeth. Early in the pandemic, alumni readers seemed enthusiastic about embracing digital.

Magazines published by institutions are produced by an average of one or two staff members, are distributed up to three times a year and use both staff and freelance writers for creating content. Use the version of the email that got the most responses for the message you send to all alumni. To understand more about how we use cookies please see our Privacy Policy. Even Cornell University, which was already planning to go all-digital when the pandemic struck, isnt abandoning print entirely. This option makes the information readily accessible from mobile devices. Be consistent with both newsletter and magazine delivery to maintain high interest and interaction rates with your content. But it will be a welcome return all around. For digital newsletters, make the most of links to allow readers to quickly access important alumni links to professional groups, local discounts, social media and surveys for your alumni organization. When alumni are looking at your content longer, they are more likely to be reading the material in-depth, creating an emotional or mental connection with the information. in English from Brown University and an M.S. In fact, depending on your school, you may have people from the baby-boom generation through the latest Generation Z members. Congratulations to the 2022 Robert Sibley Magazine of the Year winner! "text": "In a survey of institutions with alumni magazines, 87% offered both a digital and print copy of their periodical. He added videos and a podcast series called Alone Together, featuring various campus constituents discussing their experience of the pandemic. And all of those skills are things that we are going to carry forward with every other digital publication we do..

Sending newsletters late or skipping a delivery can reduce interest in your alumni organization. One way to bring graduates the news they desire while offering beneficial information is through publishing a university alumni magazine. California Monthlythe predecessor publication toCalifornia, the alumni publication of the University of California, Berkleytook home top honors for articles about alumni. Using the information you collect from surveys, you can personalize content to individuals or groups. },{ It was getting to the point where it was really not sustainable as a subscription-based model, Barnett said. We knew the financial impact of sending the students home was going to be stark.. physics rapaport professors Thats what the pandemic allowed us to experiment with.. Of alumni magazine readers,32% recommended the university and 38% made donations. Click to share on Twitter (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Facebook (Opens in new window), Persona Mapping and Personalized Alumni Engagement Content Creation, Promoting Your Content and Reaching Alumni, 32% recommended the university and 38% made donations, 75% of alumni who find alumni organization technology solutions, ranks at the bottom of the list of newsletter content, Develop an Effective Content Marketing Plan, Using Storytelling in Your Content Experience. A career journalist and educator, she joined the publication in August 2021 after eight years in Vermont, where she freelanced and taught writing at Middlebury College and Champlain College. We know that schools struggle with alumni engagement. Alumni who opt out may feel there is no benefit to getting information. But its only a matter of time before most return to print, she said.

The magazine lands in your mailbox. Freed from the print editions quarterly publishing schedule, Jennings and his team could focus on developing the magazines digital presence. of 30,000 to 75,000), Folio Magazines Editorial Excellence Awards, The Eddies, Association/Non-Profit, Circulation 6 or more times a year, Full Issue, 2009 CASE Circle of Excellence Awards, (circ. You can also make it easily sharable via social media or regulate who can see the information through controlling the digital rights, allowing only alumni the benefit of the data in your magazine. Political operative discusses her new book and infamous advisees. }. The magazine is no longer the only tool; its one of many storytelling mediums.. By continuing to use our site, you consent to our Cookie Policy.

These means of engagement get the graduates talking to school representatives from the alumni organization and to each other. In either case, make it look great with professional-quality photos, a clean and straightforwardlayout and content or ideas from alumni. This method is only one way to address the concern of 75% of alumni who find alumni organization technology solutions to be lacking. Funded largely by their institutions and/or alumni subscriptions, they dont rely on advertising revenue and so didnt feel the loss when advertisers started abandoning print media for the internet. Tedford noted that some University of Dayton alumni dont consider their personal news real unless its in the print magazine. "name": "Why Focus on Digital Content for Alumni Engagement? How you define engagement will direct and drive your content creation and marketing. When you use alumni feedback to guide the content in your alumni magazine and credit them with ideas, they may feel more involved in the school and alumni organization. of 30,000 to 75,000). As the pandemic becomes endemic and the finances of colleges and universities stabilize, they are trying to figure out how and when to restore the print issue. Send one version of your email to group A. "@type": "FAQPage", Changes in demographics may require amending content to meet the needs of those shifts. People found it novel for the first issue and then were not interested in it going forward.. Offering stories on post-university life such as starting a career, how to network and job postings can bring this hard-to-engage group into the sector that contributes to the school. The raw number of alumni you send your publication to is a starting metric. By choosing digital content, alumni dont have to check their mail to see information from their alma mater. Encourage those who live away from the school to subscribe to the alumni organization newsletter or to sign up for a private social media group. This website uses cookies to ensure you get the best experience on our website. They are not going to seek you out [online]. And if the editorial staff has done it right, if youre a good magazine, people will read you because it has shown up. When all the budgets got slashed, it helped us to break down those silos: Whats a print magazine, whats digital content, whats podcast material?. More than 100 magazines competed for awards recognizing best editorial and best story on the achievement of an alumnus, among other topics. University of Wisconsin Madison,On Wisconsin Magazine, Wayne State University,Wayne State University Magazine, The Williston Northampton School,Williston Northampton Bulletin. 7 Lebanon Street, Suite 107 | Hanover, NH 03755 | 2022 Dartmouth Alumni Magazine, Association/Non-Profit, Alumni/University Website [Eddies], Association/Nonprofit, Alumni/University - Overall Design, Single Issue [Ozzies], Association/Nonprofit, Alumni/UniversityBest Single Issue [Eddies], Association/Nonprofit, Alumni/University - Cover Design [Ozzies], Dartmouth Alumni Magazine, January/February 2019, Association / Non-Profit Website [Eddies], Association / Non-Profit Single Article [Eddies], Association / Non-Profit Overall Design [Ozzies], Association / Non-Profit Cover Design [Ozzies], Association / Non-Profit Feature Design [Ozzies], Association / Non-Profit Use of Typography [Ozzies], Association / Non-Profit (Consumer) Overall Design 6 or more Issues [Ozzies], Association / Non-Profit (Consumer) Full Issue 6 or more Issues [Eddies], Dartmouth Alumni Magazine, May/June 2016 Issue, Association / Non-Profit Website [Eddies Digital], College and University General Interest Magazines, 2016 CASE Circle of Excellence Awards, (circ. Either way, alumni magazine staffs finally had to deal with their websites, said Capstone Communications founder Erin Peterson, a consultant for higher ed and independent school magazines. Doing so can ensure your readers will get the best experience possible from the digital newsletter. The more minutes [alumni] said they spent reading a magazine, the more their participation was, Keiger said. "@type": "Answer", Find out more about alumni benefits, including event invitations, membership of Senate House Library and an alumni bursary on further study. ",

The benefit to institutions is clear, Keiger said; surveys consistently show a strong positive correlation between alumni reading the print magazine and engaging with the institution, whether by donating money, encouraging prospective students to apply or attending events on campus. You may want to go beyond average to get the most from your magazine. Though persona mapping for various groups will take time, you will have more targeted information that resonates more with alumni than generalized information. Perpetual Motion Photography from Dartmouth Alumni Magazine.

Our alumni magazine WC1E highlights news and developments from across the University, as well as inspiring stories from our global alumni community. You may not be able to use the same strategy to reach everyone."

Aim to include interesting articles that focus on information readers can use. { Magazines are a longer form of media compared to newsletters. Nevertheless, the university plans to resume producing and sending a print edition of the alumni magazine sometime in early 2023, which will require a paid subscription, said Vaeth.

Only offering a simple replication of a print magazine may not attract younger users who want interaction and access via mobile devices on social media and through other methods. While younger alumni are more likely to get much more information for their daily lives off the web than older alumni, thepercentage of them who still want to receive the physical magazine remains pretty high, said Joseph Wakelee-Lynch, editor of LMU Magazine at Loyola Marymount University in L.A. Like higher than two-thirds.. By offering benefits through alumni magazine content, you could give more graduates reason to engage with the school. We give money for causes that we respond to emotionally, and we give money to places we have an emotional attachment to. We knew immediately there would be a budget impact, Jennings said. Many schools have alumni from a wide range of generations. Please enable JavaScript in your web browser to get the best experience. Doing so can help you create informative, interesting articles alumni will want to interact with.

"name": "How Do I Connect With My Alumni? "@context": "https://schema.org", In fact, depending on your school, you may have people from the baby-boom generation through the latest Generation Z members. Middlebury magazine editor Matt Jennings was working on the spring 2020 issue when the COVID-19 pandemic forced the Vermont campus to go remote in March. Can they learn about job opportunities or networking through an alumni organization? By offering digital media, you can deliver the information directly to younger alumni via their mobile devices. Alumni/General Interest Magazines (Four-Year Colleges and Universities, Printed Twice a Year), Alumni/General Interest Magazines (Four-Year Colleges and Universities, Printed Three+ Times a Year), Alumni/General Interest Magazines (Independent and International Schools), Alumni/General Interest Magazines (Targeted Audience), Alumni/General Interest Magazines (Two-year Institutions). "acceptedAnswer": { Many schools have alumni from a wide range of generations. }] For instance, write how-to, entertainment and professional articles instead of covering solely institution news. While constantly updating social media is important, you cannot solely rely on this unpaid method of driving traffic to your content. Persona mapping targets specific groups. Since engagement ideally creates a group of alumni who feel more connected, attracted and influential in their school, consider making this your aim." You can even have direct links to donation pages on your site to facilitate fundraising efforts. ", },{ Alumni magazines have long been a reliable bastion of print journalismand for good reason. Loyola Marymount University - LMU Magazine, University of Baltimore Magazine Fall 2014 Online, print, downloadable PDF, American Magazine image of Magazine's iPad Contents page Published 3 times a year -Print version -Online version -iPad App -PDF flip version on Yumpu -Pinterest Page, Georgia Tech Alumni Magazine - Josh Baker gtalumnimag.com/ Print and Website published quarterly. "@type": "Question", For instance, by knowing what portions of your digital magazine that alumni interact with, you know what content they like. They remain a cherished and effective way for colleges and universities to stay connected with alumniand offer a promising return on investment in the form of donations. Privacy Policy | She said in the first two months the website was live, it had about 43,000 unique visitorssignificantly more than the readership of two print issues.

If you use email to send digital newsletters, create a schedule for publication and stick to it. About90% of institutions that do not offer benefits dont have engaged alumni. Report on student successes in the universitys programs. Middlebury magazine will resume print for the spring 2022 issueslightly later than Jennings hoped, because of paper shortages and supply-chain hiccups. Susan H. Greenberg is a senior editor at Inside Higher Ed. But by late spring of 2021, alumni started asking when the print magazine was coming back. To keep your campaigns active and your content relevant, monitor the engagement alumni have with the school and your publications. with a bold wager in the final round. The first awards focusing on editorial excellence and achievement by alumni magazines were awarded by the American Alumni Council in 1929.

A growing number of Dog Ears clients are interested in pursuing a digital-first strategy, Harmon said. If you use freelance writers, consider recruiting alumni for some articles. This is another way to personalize newsletters or magazines based on persona mapping results. After many years and awards for his work atCalifornia Monthly, Sibley went on to serve as editor of the American Alumni Council's journal. When working with Nxtbook Media products, you can generate reports on these vital analytics to facilitate your campaign. In a survey of institutions with alumni magazines, 87% offered both a digital and print copy of their periodical. This was the fifth time DAM was honored as Magazine of the Year; previous wins came in 1943, 1949, 1991 and 1993. } Try to make your newsletters visually interesting. You may want to publish these more frequently than magazines. If alumni from your school or the university offer extra classes or training sessions for graduates, let alumni know about these opportunities. Accordingly, it may be helpful to promote your content and find new ways to reach out to alumni through social media and email campaigns: Many alumni, especially younger ones, use social media as a method of connecting. You can have longer articles such as alumni success stories, tips for professionals, industry news, guides for post-graduation life and career, and training information. Do they need the latest trends from their industry published in an alumni magazine? In 1927, this group became part of the American Alumni Councila predecessor to CASEand its purpose expanded to sharing best practices and rewarding innovative ideas among alumni magazines. The decision turned out to be a blessing in disguise. To ensure your content resonates with readers, you need to monitor other values, too. First, consider a digital version of your magazine. Dont forget to indicate them as alumni. ", To get alumni to read your magazine or newsletter, you first have to tell them about it. Ohio attorney is confirmed as the next director of the ATF. When it comes to connecting with alumni, you need to find out what they want. The top of the list includes campus news, alumni events, class notes, discounts and networking. "acceptedAnswer": { The shorter length makes the content that you have even more important. By catering to their needs and desires, you can take steps toward offering the benefits they want. Having resources for alumni keeps them connected to each other and the university. Send out alumni surveys to find out what they want in a magazine. } This gives you a valuable opportunity to promote your content on social platforms. The pandemic accelerated a shift that was already underway, said Maureen Harmon, who stepped down as director of creative and editorial content at Denison University in November to devote herself full-time to Dog Ear Consultants, a communications firm she co-founded that specializes in college magazines. In fact,85% of alumnifeel their school does not do enough to draw younger graduates into continuing support of the university. Podcasts are becoming quite popular, she said, because theyre relatively easy to produce and can cover a lot of the same ground as magazine storiesincluding faculty and alumni profilesat a fraction of the cost. Winter 2020 was the last print issue before the Middlebury magazine moved online. Another means of personalizing content is through staying abreast of topics that matter most to alumni. Or, you could use digital formats thatreplicate a traditional magazine, like nxtbook4, or moreinteractive digital media, like PageRaft. However, many universities miss out on engaging alumni properly. Additionally, when you have alumni interacting with the magazine and school, you may experience increased donations. Digital content offers several benefits over print media. The magazine costs a buck or two to get into somebodys hands, said Dale Keiger, the former longtime editor of Johns Hopkins Magazine and founder of the now-archived alumni magazine blog umagazineology. ", For former athletes, you may include more sports stories.

of 30,000 to 75,000), ROBERT SIBLEY MAGAZINE OF THE YEAR and GRAND GOLD MEDAL. See photos and details from our alumni events. The mother of three nearly adult children, she is very much enjoying her newly empty nest. View the entry. You may not be able to use the same strategy to reach everyone. "@type": "Question",

As noted, one of the problems with alumni engagement is getting younger graduates interested in alumni organizations. Alumni engagement definitions vary based on the institution. Give the second group a variation of the email. Nxtbook Media has supported more than 100K projects and counting. COVID really forced us to look outside the print world, she said.

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