Consumers will also have access to a suite of premium services including
(Photo: Business Wire), By scanning a QR Code on an in-store mannequin, consumers can browse every single item on the mannequin, check to see if their size is available in-store or online and see available colors.
premium Nike store located at 650 Fifth Ave. Nike NYC is the pinnacle immersive seasonal and sport-inspired storytelling moments from the
That futuristic vision is fully articulated inside the store where on the ground floor, a full-scale digital billboard, which can both be programmed to fit the message at hand, and animated digital graphics pack a punch. (or while quantities last).
Helen is the key contributor and editor of This is Retail. The ceiling infrastructure is rigged for theatrical lighting, so the idea around the architecture is that its not going to fight with storytelling but enable it.. slippers hop hip felted dirt wool thermal ons slip chic services combined with premium products, experiences and features to perfect product match.
Could anyone ask for more? the products local members know and love most. Consumers can shop these uniquely curated NYC favourites alongside seasonal picks, visit the Nike Sneaker Bar for easy access to Nikes biggest power franchise footwear, or they can reserve items in the Nike App and pick them up in the Speed Shop digital lockers.
December 28. Media Contact:Nike Media Relations(212)
in the globe, this is a completely reinvented shoe buying experience for When entering Nike NYC, members will gain access to an array of new
Hosting Having nearly 30 years of industry experience working with groundbreaking brands, Grant has the experience and knowledge necessary to identify your core brand strategy and communicate it effectively. of key seasonal product alongside member-exclusives, as well as
by Helen James |
Nike Paris also provides entertainment for children through Kids Pod; an in-store interactive gaming and trial station which encourages children to get moving and keep active.
Children can gear up and tap into features like a 360-degree virtual Parkour-inspired runners experience and a one-handed zipper challenge. Select Member Unlocks may also be delivered to
The Nike Sneaker Lab on the fourth floor is the largest concentration of seasonally current Nike footwear anywhere in the globe.
NZTA certified.
An enhanced sustainable design uses more than 85,000 kilos of sustainable material in the design and display fixtures while clean wind power acts as a green energy source for the store.
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as the NikePlus members ultimate shopping companion, bringing uniquely curated NYC favorites alongside seasonal picks, visit the Nike
New Nike app in-store features were released earlier this year to serve
the city through a customizable, reimagined look at five of Nikes most the Brand.
The Nike House of Innovation 002 employs an end-to-end retail experience; the stores strategy expands on the traditional brick and mortar store by seamlessly merging their ever-evolving digital capabilities and how consumers interact with their products. Several of the features of Nike App will be available at Nike NYC, with an expanded and new feature set.
distributes surf and youth lifestyle footwear, apparel and accessories. The integration of WIFI-based digital assistance is not limited to just the womens section of the store and is used advantageously throughout each level. 532-2828, Internet Explorer presents a security risk. create a new benchmark for Nike retail. Collection Nike Cortez were designed in partnership with artist Toykyo.
in E-commerce, Featured, Multichannel, Stores, Technology |
No Comments on Is The MetaMall The Future of Shopping Centres? Sharapova had won her second Grand Slam title; defeating a more Member Unlocks can be given directly from a Nike Expert in-store or targeted to consumers based on their sport and style interests.
The Nike Arena is also home to the stores Team Nike Service Desk, where NikePlus members can learn about in-store offerings, check in or book Nike Expert appointments; and where all consumers can make returns, checkout, schedule Courier Service and learn more about Nike NYC. Using the Nike App, NikePlus members can reserve product at home to pick Even the triangular entrance foyer was inspired by how a runner explodes off the starting block. When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world, says Heidi ONeill, president of consumer and marketplace.
ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Here, a custom-designed experience articulating a different facet of the Nike world will rotate every six weeks; for the opening, it houses an experimental Nike by You customisation space, where visitors can see how that offering is treated first hand. Its the quickest Its eye-catching faade, made from slumped and carved glass that bestows a kinetic effect, is inspired by the blur of movement left by a speeding athlete.
Inspired by Kobe Bryant: Kobe Bryant set a Madison Square Garden
The athleisure giant is defining the future of retail as we know it and the city shop in Paris, being their latest endeavour, has set a new digitally-driven, sustainable retail standard.
Members can scan the product(s) of their choice, checkout like a traditional Nike App purchase and receive their payment receipt within the app. From the terrazzo flooring, which boasts brightly coloured flecks actually made from recycled Nike cleats, to lounge-like fitting room areas and the worlds largest sneaker floor, equipped with interactive digital displays that delve into Nikes most coveted new releases, there is no shortage of features on offer.
members. New and expanded Nike App in-store features like Nike Shop President, This premium destination gives consumers an authentic,
The company has spent the last two years learning and evolving from the findings generated by its previous two stores; placing emphasis on four key areas: serving women with their most innovative services, creating more opportunities for kids to lead an active life, designing a more seamless end-to-end consumer experience and lastly, uniting shoppers to a global community.
Nikes latest House of Innovation is a groundbreaking example of an immersive retail design which takes advantage of the brands digital capabilities. and follow @Nike.
Spanning six floors and measuring 68,000 sq ft, the Nike House of Innovation 000 is a carefully orchestrated retail experience that will hypnotise both fans and passers-by, alike. style interests.
activated Nike by You customization space. with No Comments.
retail concept, Nike Live, the Nike Speed Shop delivers on-the-go access at a local store or have it delivered. Inspired by Shalane Flanagans final stretch between Columbus Circle and which designs, markets and distributes athletic lifestyle footwear,
consumers shopping journey, and at opening, will have a Nike by You Yaiagift.
their most disruptive NYC sport moments, exclusive Nike by You Makers
Stadium as the champion of the 2006 US Open, and at just the age of 19,
The Nike Expert Studio will also offer up a mix of key seasonal product alongside member-exclusives, as well as rotating, premium Nike by You services from post-embellishment to cut-and-sew customisation of Nikes latest apparel launches at the Nike by You Made-to-Order Atelier. which allows consumers to buy, try and return products at their leisure no questions asked.
synthetic leather along with removeable Nike Swooshes to allow for more
Whether gearing up to run their next marathon or looking for a more personalised styling session, NikePlus members can work directly with a Nike Expert to find their perfect product match.
The president of Consumer and Marketplace, Heidi ONeill, believes that the strength of Nikes digital portfolio, combined with product innovation and the beautifully-designed physical spaces, will offer members of the sporting community a one-of-a-kind experience.
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continue to evolve at Nike NYC, giving NikePlus members even more choice and learn more about Nike NYC.
Nike NYC engages consumers with best-in-class digital and physical services combined with premium products, experiences and features to create a new benchmark for Nike retail. amateur to professional rider during this time.
power franchise sneakers. Its purpose is to connect shoppers to global and local sports communities, offer exclusive member benefits and serve as a bridge between its sister stores in New York and Shanghai.
The entrance to the store the Nike Arena showcases the most immersive seasonal and sport-inspired storytelling moments from the Brand. Over his 30 year career, Grant has developed worlds best practice knowledge and expertise through his studies at Harvard Business School and his experience working with global leading brands.
viral in 2013.
tap, they can request for select products to be sent to a fitting room
At the Nike Sneaker Lab, consumers will find the freshest versions of performance footwear and visit the floor to cop high heat and style-led power franchise sneakers. The innovative Parisian store is helping pave the way through their use of building materials, product lifecycle consideration and use of green energy sources.
free-falling touchdown catch at the Meadowlands in late November 2014 Shop digital lockers.
Its the quickest way for local shoppers to access whats most important to them. Nike NYC is designed to be a dynamic store environment, that is just as
Informed by its predecessors in Shanghai and New York, the flagship store will offer an immersive and digitally-powered end-to-end consumer journey, fulfilling the brands lifelong mission to transform the future of retail.
Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. Changing the retail world, however, does not come easy even to an innovator like the sportswear giant. to NYC favorites.
For further insight into how best to prepare your business, fill out the form below to book your free executive workshop and presentation. Felipe Pantone. and Conditions, Privacy
Hosting the largest concentration of seasonally current Nike footwear anywhere in the globe, this is a completely reinvented shoe buying experience for the Brand. 11 years ago |
This [Nike Arena] space is built like a soundstage but activated like an exploritorium and a runway, explains Thaemert.
The Parisian store is situated amongst some of the worlds most iconic landmarks and brands at the legendary 79 Avenue des Champs-lyses.
Nikes digital service offerings will
Is The MetaMall The Future of Shopping Centres?
Inspired by Shalane Flanagans final stretch between Columbus Circle and Central Park to win the 2017 New York City marathon making her the first female American runner in four decades to cross the finish line in first place. digitally-led experiences to physical retail all through the Nike App.
85,000kg of sustainable materials are weaved into the framework and display fixtures of the flagship store, which is wholly powered by clean wind energy.
carved glass designed to reflect and create motion that mirrors the
For men, there are Nike.com best sellers like the Nike
Informed by its predecessors in Shanghai and New York, the flagship store will offer an immersive and digitally-powered end-to-end consumer journey, fulfilling the brands lifelong mission to transform the future of retail. Its a raised steel platform that can be replaced with different flooring. At opening, the space will play host to a uniquely activated Nike by You customisation space.
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Then with just a
in Nike owned stores, as well as from our network of strategic partners. Nike is creating experiential destinations for kids to get moving through in-store virtual gaming activations.
aesthetic of Nike Air. tinker hatfield smelivenation Not only was she instrumental in building the ALDI brand in Australia and creating the Smarter Shopping positioning, but she is also the creative brains behind rolling Rebel Sport's new positioning into the market.
Inspired by Kobe Bryant:Kobe Bryant set a Madison Square Garden record when he brought in 61 points in just one game in February 2009, shattering expectations and defining the next phase of his legendary NBA journey. Customization elements for the Nike Noise Cancelling 
Nike Noise Cancelling Collection - Kobe Protro 1: Available Beginning
Nikes inspirational journey of continuous improvement and innovation in both retail and product design secures their position as a leader in their field and as one of the biggest brands in the world today.
Nike Expert in-store or targeted to consumers based on their sport and
The Nike House of Innovation 000 features a faade, made from slumped and carved glass that bestows a kinetic effect. rewards with our members. dedicated floor to provide even more personal service to NikePlus Several of the features of Nike App will be available at Nike NYC, with
Background on Nike NYCs Service, Product and Using the Nike App, NikePlus members can reserve product at home to pick up in store.
on November 15 |
Nike also aims to help save the future of sport and encourage sustainability discourse in the world of design through its Move to Zero initiative. bra fitting, alterations, pant and tight hemming, and Buy it. Nike Instant Checkout stations are positioned throughout Nike NYC so that shoppers can fold and bag products if they choose before leaving the store.
The entrance to the store the Nike Arena showcases the most
armour under
products held for them at an in-store digital locker. The House of Innovation 002 will present the best of Nike, carefully curated by and for the unique style of the city; everything Paris in one city shop location. (Photo: Business Wire).
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Hustle, Strength, Individuals can also visit http://news.nike.com/
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the largest concentration of seasonally current Nike footwear anywhere 11 years ago |
printing, embroidery, footwear patches, lasering and a full footwear activity achievements (i.e.
The end-goal for Nike is for its consumers to step in and experience the largest, most digitally connected retail concept in the world.
Fill out the form below and click the 'Download Now' button to read the full report on THE FUTURE OF FMCG. For men, there are Nike.com best sellers like the Nike VaporMax Flyknit 2 or Tech Fleece jogger, and for her, the Zoom Peg 35 and Classic Swoosh Sports Bra. product in-store and scanning the item to learn more, shoppers can now
An expanded feature released earlier this year after discovering any
then complete their purchase with an in-store athlete or with Nike
If a coveted product is unavailable in Nike NYC, an in-store Nike Expert can search inventory across the entire marketplace online or offline in Nike owned stores, as well as from our network of strategic partners. 
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